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UTC > Actualités > MBA Program in Los Angeles - Kate Spade

MBA Program in Los Angeles - Kate Spade

A private event at Kate Spade New York in Del Amo Fashion Center, Los Angeles, was organized for UTC MBA in Luxury Brand Management students.

During this visit, UTC MBA students learned about Kate Spade’s history, brand identity and what makes this brand unique. The welcoming team at Kate Spade also explained to the students how the store is organized according to various themes throughout the year.

For Spring 2017, the store just unveiled Kate Spade’s Spring 2017 Morocco-inspired collection, with pompom-adorned sweaters, dusty rose prints and no shortage of tassels. Deborah Lloyd, president and chief creative officer of Kate Spade New York shared that “This season is inspired by the extraordinary country of Morocco and we’re thrilled to have brought this to life in distinctive Kate Spade New York fashion, right here in our own backyard.” Deborah Lloyd, president and chief creative officer of Kate Spade New York shared that “This season is inspired by the extraordinary country of Morocco and we’re thrilled to have brought this to life in distinctive Kate Spade New York fashion, right here in our own backyard.” Professor Badame explained to UTC students Kate Spade's motto - live colorfully - and the strategy behind the colorful, playful and witty brand image and products. In fact, the company's website capture the brand's essence as "crisp color, graphic prints and playful sophistication are the hallmarks of kate spade new york. from handbags and clothing to jewelry, fashion accessories, fragrance, eyewear, shoes, swimwear, home decor, desk accessories, stationery, tabletop and gifts, our exuberant approach to the everyday encourages personal style with a dash of incandescent charm. we call it living colorfully".


Kate Spade has seen impressive growth during the past years and boasts over 140 retail shops and outlet stores across the united states, and more than 175 shops internationally. Various market research identifies a change in consumer growing preference for smaller bags, which is one of the main products offered by Kate Spade. This trend has been beneficial to the company that registered a net sales growth of 10% in the fourth quarter of FY 2016. Since the start of 2017, many companies such as Coach (COH) and Michael Kors (KORS) are interested in acquiring Kate Spade (KATE).

According to a Reuters report, Coach has been seeking to diversify its business beyond handbags. It paid $574 million for designer footwear company Stuart Weitzman in 2015.Cowen & Company issued a report in March 2017 estimating that there was an 80 percent chance Kate Spade to be acquired, raising its target price to $27 per share. In 2016, Kate Spade & Company reported net sales of $1.4 billion, with adjusted EBITDA — earnings before interest, taxes, depreciation and amortization — reaching $259 million. While the figure is small compared to Coach's net sales of $4.5 billion and $3 billion in gross profit, Kate Spade was one of the highest performing companies in the luxury fashion industry in 2016.

 

 

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